Behind the Scenes with our Senior Buyer

APIP BLOG MomLaura post

Laura Rhoads Kreloff has worked at Destination Maternity for nine years and is currently the Senior Buyer for A Pea in the Pod responsible for knit tops, lounge and active wear, nursing tops, and sweaters.

“I wear a lot of different hats,” Laura says. “Digging into the business, analyzing sales trends and ultimately strategizing action plans are some of the aspects of the job I enjoy most. I love fashion and numbers so it’s a perfect marriage.”

Currently expecting Baby Number Two, Laura sees herself as the voice of the customer above all else and understands the desire a woman has to maintain her personal style while pregnant.  “Together with my team we make sure that we are delivering a good balance of trend right product as well as maternity essentials for mom-to-be. We want her to be able to build a great maternity foundation wardrobe and then layer in personal fashion pieces that make her feel like her.”

Laura counts a Secret Fit Belly Skinny Jean, Rib Tanks, and a fitted dress among her personal must haves. Go to pieces are even more important to her this pregnancy as she wants to spend as much one-on-one time as she can with her first born, a little girl Charlie.

“I love motherhood so much more than I ever expected,” Laura says.  “I love seeing my daughter grow and learn.  I love to see what makes her laugh; it’s all so rewarding. I’ve never loved so deep in my entire life!”

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